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 Automobiles giant Mahindras now to make leisure boats

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vinaypratap.nitw



Posts : 38
Join date : 2009-02-04

PostSubject: Automobiles giant Mahindras now to make leisure boats   Wed Feb 18, 2009 12:12 pm

Mumbai: Mahindra Group,
famous for its automobiles and farm equipment, is now foraying into wet
territory - manufacturing fiberglass powerboats and catamarans.

It enters the high-potential, exclusive leisure boating industry under
the brand name of Mahindra Odyssea and initially offer
state-of-the-art, custom-designed power boats ranging from 20-40 feet,
said Mahindra and Mahindra executive vice-president Zhooben
Bhiwandiwala.


Apart from discerning individual and corporate clients, Mahindra
Odyssea will also offer options to the paramilitary and defence forces
with an eye on export markets in the future, he said.

"Mahindra Odyssea is the advent of a new journey for the Mahindra Group
which now has a presence in almost every segment of the transport
ecosystem," said Anand Mahindra, vice-chairman and managing director of
the $8.7 billion Mahindra Group.

He said India's vast coastline and water bodies represent significant
untapped potential for both water transport and marine-based leisure
activities.

"Through Mahindra Odyssea, we would not only contribute to the
organised growth of the Indian boating industry but also play a key
role in developing India's vast waterways," he said.

This is the first-ever foray by a major Indian industrial group into
the leisure boating segment which is dotted by independent agencies
offering imported versions from international manufactures.

Mahindra Odyssea product range will incorporate key design features,
including hybrid trihedral hull for stable rides and superior operating
efficiency, quality fittings with attention to safety, and complemented
by spacious deck layout, top quality surface finish, adequate storage,
great performance and maneuvrability, of international class.














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